Brand Atlas Branding intelligence made visible

Bibliographic Details
Main Authors: Wheeler, Alina (Author), Katz, Joel (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey Wiley c2011
Subjects:

MARC

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020 |a 9780470433423 (hardback : alk. paper) 
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090 0 0 |a HD69.B7  |b W44 2011 
100 1 |a Wheeler, Alina  |e author 
245 1 0 |a Brand Atlas  |b Branding intelligence made visible  |c Alina Wheeler and Joel Katz 
260 |a Hoboken, New Jersey  |b Wiley  |c c2011 
300 |a 144 p.  |b col. ill.  |c 24 cm 
650 0 |a Brand name products 
650 0 |a Branding (Marketing) 
650 0 |a Trademarks  |x Design 
700 1 |a Katz, Joel  |e author 
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