Brand Atlas Branding intelligence made visible

Bibliographic Details
Main Authors: Wheeler, Alina (Author), Katz, Joel (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey Wiley c2011
Subjects:
Description
Physical Description:144 p. col. ill. 24 cm
ISBN:0470433426 (hardback : alk. paper)
9780470433423 (hardback : alk. paper)