Brand valued : how socially valued brands hold the key to a sustainable future and business success

Brand valued : how socially valued brands hold the key to a sustainable future and business success

"New techniques to refresh and recharge your brands. How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.The success of recent "green" campa...

Full description

Bibliographic Details
Main Authors: Champniss, Guy (Author), Rodes Vila, Fernando (Author)
Format: Book
Language:English
Published: Chichester, West Sussex, UK : John Wiley & Sons , c2011
Subjects:
Branding (Marketing) > Social aspects
Social responsibility of business
Online Access:Table of contents only
Contributor biographical information
Publisher description

Similar Items

Similar Items