QR Code

Brand valued how socially valued brands hold the key to a sustainable future and business success

Bibliographic Details
Main Authors:	Champniss, Guy (Author), Rodes Vila, Fernando (Author)
Format:	Book
Language:	English
Published:	Chichester, West Sussex, UK John Wiley & Sons c2011
Subjects:	Branding (Marketing) > Social aspects Social responsibility of business
Online Access:	Table of contents only Contributor biographical information Publisher description

Similar Items

Brands and branding
by: Brown, Stephen , 1955 March 23-
Published: (2016)

Brand against the machine how to build your brand, cut through the marketing noise, and stand out from the competition
by: Morgan, John 1961-
Published: (2012)

Marketing and branding business strategies

Brand rituals how successful brands bond with customers for life
by: Raj, Zain
Published: (2012)

Brand storytelling : integrated marketing communications for the digital media landscape
by: Quesenberry, Keith A., et al.
Published: (2023)

Branding with brains the science of getting customers to choose your company
by: Walvis, Tjaco
Published: (2010)

Innovation in advertising and branding communication
Published: (2021)

Brand & branding
Published: (2009)

Branding and product design an integrated perspective
by: Hestad, Monika
Published: (2013)

Social responsibility in marketing a proactive and profitable marketing management strategy
by: Samli, A. Coskun
Published: (1992)

Digital storytelling for brands
by: Tombleson, Bridget, et al.
Published: (2023)

Brand failures the truth about the 100 biggest branding mistakes of all time
by: Haig, Matt
Published: (2003)

Experiential marketing secrets, strategies, and success stories from the world's greatest brands
by: Smith, Kerry 1963-, et al.
Published: (2016)

Brand Atlas Branding intelligence made visible
by: Wheeler, Alina, et al.
Published: (2011)

Strategic corporate social responsibility sustainable value creation
by: Chandler, David 1969-
Published: (2017)

Designing B2B brands lessons from Deloitte and 195,000 brand managers
by: Martinez Onaindia, Carlos, et al.
Published: (2013)

Brand management principles and practices
by: Dutta, Kirti
Published: (2012)

Malaysia's most valuable brands brands that define Malaysia today
by: Chua, Siew Ching, et al.
Published: (2007)

Designing brand identity an essential guide for the entire branding team
by: Wheeler, Alina
Published: (2009)

Designing brand identity an essential guide for the whole branding team
by: Wheeler, Alina
Published: (2013)

World class brands
by: Macrae, Chris
Published: (1991)

Designing brand identity a complete guide to creating, building and maintaining strong brands
by: Wheeler, Alina
Published: (2006)

Reinventing interactive and direct marketing [electronic resource] leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
by: Rapp, Stan
Published: (2010)

Branding
by: Randall, Geoffrey
Published: (1997)

Personal brands manage your life with talent and turn it into a unique experience
by: Alvarez del Blanco, Roberto
Published: (2010)

Leveraging corporate responsibility the stakeholder route to maximizing business and social value
by: Bhattacharya, C. B., et al.
Published: (2011)

Asian branding a great way to fly
Published: (2002)

Brand society how brands transform management and lifestyle
by: Kornberger, Martin 1974-
Published: (2010)

Creating powerful brands in consumer, service and industrial markets
by: De Chernatony, L. (Leslie), et al.
Published: (2003)

Social entrepreneurship how to start successful corporate social reponsibility and community-based initiatives for advocacy and charge
by: London, Manuel, et al.
Published: (2010)

Designing the brand experience
by: Wang, Shaoqiang
Published: (2008)

Strategic brand management building, measuring, and managing brand equity
by: Keller, Kevin Lane 1956-, et al.
Published: (2020)

Social media management value chain and business models

Advertising and integrated brand promotion
by: O'Guinn, Thomas C., et al.
Published: (2012)

Business and society a strategic approach to social responsibility
by: Thorne, Debbie M., et al.
Published: (2008)

Strategic brand management creating and sustaining brand equity long term
by: Kapferer, Jean-Noel
Published: (1997)

Strategic corporate social responsibility stakeholders in a global environment
by: Werther, William B., et al.
Published: (2011)

Eco-business a big-brand takeover of sustainability
by: Dauvergne, Peter, et al.
Published: (2013)

Global practices of corporate social responsibility
by: Leal Filho, Walter
Published: (2009)

Social responsibility failure mode effects and analysis
by: Duckworth, Holly Alison 1963-, et al.
Published: (2010)