Brand valued : how socially valued brands hold the key to a sustainable future and business success
"New techniques to refresh and recharge your brands. How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.The success of recent "green" campa...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester, West Sussex, UK :
John Wiley & Sons ,
c2011
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| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
Internet
Table of contents onlyContributor biographical information
Publisher description
Badak General Collection
| Call Number: |
HF5415 1255 C43 2011 |
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| Accession | Item Category | Format | Status | Notes |
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| 1000147576 | OPEN SHELF (30 DAYS) | Book | Available |