Brand valued how socially valued brands hold the key to a sustainable future and business success
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester, West Sussex, UK
John Wiley & Sons
c2011
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| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000077892 | ||
| 008 | 110328s2011 enk eng | ||
| 020 | |a 1119976677 (hardback : alk. paper) | ||
| 020 | |a 9781119976677 (hardback : alk. paper) | ||
| 050 | 0 | 0 | |a HF5415.1255 |b .C43 2011 |
| 090 | 0 | 0 | |a HF5415.1255 |b .C43 2011 |
| 100 | 1 | |a Champniss, Guy |e author | |
| 245 | 1 | 0 | |a Brand valued |b how socially valued brands hold the key to a sustainable future and business success |c Guy Champniss and Fernando Rodes Vila |
| 260 | |a Chichester, West Sussex, UK |b John Wiley & Sons |c c2011 | ||
| 300 | |a xxiv, 290 p. |b ill. |c 24 cm | ||
| 650 | 0 | |a Branding (Marketing) |x Social aspects | |
| 650 | 0 | |a Social responsibility of business | |
| 700 | 1 | |a Rodes Vila, Fernando |e author | |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy1111/2011013531-t.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1109/2011013531-b.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy1109/2011013531-d.html |
| 999 | |a 1000147576 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||