Brand valued how socially valued brands hold the key to a sustainable future and business success
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester, West Sussex, UK
John Wiley & Sons
c2011
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| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
| Physical Description: | xxiv, 290 p. ill. 24 cm |
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| ISBN: | 1119976677 (hardback : alk. paper) 9781119976677 (hardback : alk. paper) |