Brand valued how socially valued brands hold the key to a sustainable future and business success

Bibliographic Details
Main Authors: Champniss, Guy (Author), Rodes Vila, Fernando (Author)
Format: Book
Language:English
Published: Chichester, West Sussex, UK John Wiley & Sons c2011
Subjects:
Online Access:Table of contents only
Contributor biographical information
Publisher description
Description
Physical Description:xxiv, 290 p. ill. 24 cm
ISBN:1119976677 (hardback : alk. paper)
9781119976677 (hardback : alk. paper)