Perception of brand management
This triumvirate of branding, packaging, and labeling has been accorded considerable attention in recent years because of fundamental changes in the American economy. The shift in population from rural to urban areas, the higher standard of living which permits a greater variety of purchases and all...
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| Format: | Book |
| Language: | English |
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Daryaganj, New Delhi :
ALP Books ,
2011
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Table of Contents:
- 1. Introduction
- 2. Concept of brand management
- 3. Various techniques
- 4. Fundamental theory
- 5. Controlling brands
- 6. Brands versus trademarks
- 7. Internal branding
- 8. Significance of brand