Perception of brand management
This triumvirate of branding, packaging, and labeling has been accorded considerable attention in recent years because of fundamental changes in the American economy. The shift in population from rural to urban areas, the higher standard of living which permits a greater variety of purchases and all...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Daryaganj, New Delhi :
ALP Books ,
2011
|
| Subjects: |
Badak General Collection
| Call Number: |
HD69 B7 S56 2011 |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 1000154347 | OPEN SHELF (30 DAYS) | Book | Available |
| 1000154348 | OPEN SHELF (30 DAYS) | Book | Available |