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20200112093000.0 |
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120531s2011 ii eng |
| 020 |
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|a 9789380184777 (hardback : alk. paper)
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| 050 |
0 |
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|a HD69.B7
|b .S56 2011
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| 090 |
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|a HD69.B7
|b .S56 2011
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| 100 |
1 |
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|a Singh, Ram Babu ,
|d 1955- ,
|e author
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| 245 |
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|a Perception of brand management
|c Dr. R. B. Singh
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| 260 |
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|a Daryaganj, New Delhi :
|b ALP Books ,
|c 2011
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| 300 |
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|a 304 p. :
|b ill. ;
|c 22 cm.
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| 505 |
0 |
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|a 1. Introduction -- 2. Concept of brand management -- 3. Various techniques -- 4. Fundamental theory -- 5. Controlling brands -- 6. Brands versus trademarks -- 7. Internal branding -- 8. Significance of brand
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| 520 |
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|a This triumvirate of branding, packaging, and labeling has been accorded considerable attention in recent years because of fundamental changes in the American economy. The shift in population from rural to urban areas, the higher standard of living which permits a greater variety of purchases and allows purchase of products in containers, even though the price is thereby increased, better transportation and communication all have had their effect on preparation of the product for the market
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| 650 |
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|a Brand name products
|x Management
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| 999 |
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|a 1000154347
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000154348
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|