Ad critique : how to deconstruct ads in order to build better advertising

QR Code

Ad critique : how to deconstruct ads in order to build better advertising

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising

Bibliographic Details
Main Author:	Tag, Nancy R. (Author)
Format:	Book
Language:	English
Published:	Thousand Oaks, California : SAGE , c2012
Subjects:	Advertising Advertising > Evaluation Criticism

Similar Items

100 new greatest corporate ads
by: Poppe, Fred C., et al.
Published: (1993)

How to advertise
by: Roman, Kenneth, et al.
Published: (1979)

Advertising
by: Norris, James S. , 1915-
Published: (1980)

Advertising
by: Norris, James S. , 1915-
Published: (1984)

Advertising
by: Hackley, Christopher E.
Published: (2010)

Advertising
by: Wright, John Sherman , 1920-, et al.
Published: (1982)

The advertiser's manual
by: Baker, Stephen , 1921-2004
Published: (1988)

The practice of advertising
by: Hart, Norman A.
Published: (1990)

Advertising [electronic resource]
by: MacRury, Iain
Published: (2009)

Kleppner's Advertising procedure
by: Lane, W. Ronald , 1940-, et al.
Published: (2011)

Kleppner's advertising procedure
by: Russell, J. Thomas, et al.
Published: (1993)

Tested advertising methods
by: Caples, John
Published: (1974)

Kleppner's advertising procedure
by: Kleppner, Otto , 1899-, et al.
Published: (1988)

Advertising : principles and practice
by: Wells, William , 1926-, et al.
Published: (1992)

Otto Kleppner's advertising procedure
by: Kleppner, Otto , 1899-, et al.
Published: (1986)

Advertising : principles and effective IMC practice
by: Wells, William , 1926-
Published: (2007)

Advertising creative : strategy, copy + design
by: Altstiel, Tom, et al.
Published: (2010)

Creative strategies : idea management for marketing, advertising, media and design
by: Pricken, Mario
Published: (2010)

Creative strategy and tactics in advertising : a managerial approach to copywriting and production
by: Zeigler, Sherilyn K., et al.
Published: (1981)

Advertising management
by: Aaker, David A., et al.
Published: (1983)

Advertising and communication management
by: Ray, Michael L.
Published: (1982)

Strategic advertising campaigns
by: Schultz, Don E., et al.
Published: (1984)

Advertising and promotion : an integrated marketing communications
by: Hackley, Christopher E.
Published: (2010)

Keperluan strategi pengiklanan
by: Schultz, Don E., et al.
Published: (1997)

الاعلان
by: مصري، احمد محمد
Published: (1985)

The advertising handbook
by: Brierley, Sean , 1966-, et al.
Published: (2009)

The globalization of advertising : agencies, cities and spaces of creativity
by: Faulconbridge, James R.
Published: (2011)

What's in a name? : advertising and the concept of brands
by: Jones, John Philip
Published: (1986)

How to promote, publicize, and advertise your growing business : getting the word out without spending a fortune
by: Baker, Kim , 1955-, et al.
Published: (1992)

The advertising answerbook : a guide for business and professional people
by: Betancourt, Hal
Published: (1982)

Introduction to advertising and promotion management
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (1990)

Advertising : an integrated marketing communication perspective
by: Belch, George E. [ (George Edward)] , 1951-
Published: (2012)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2012)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2007)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2007)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2015)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2018)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-
Published: (2004)

Cases in advertising and promotion management
by: Quelch, John A., et al.
Published: (1987)

Cases in advertising and promotion management
by: Quelch, John A., et al.
Published: (1991)