Ad critique : how to deconstruct ads in order to build better advertising

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Ad critique : how to deconstruct ads in order to build better advertising

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising

Bibliographic Details
Main Author:	Tag, Nancy R. (Author)
Format:	Book
Language:	English
Published:	Thousand Oaks, California : SAGE , c2012
Subjects:	Advertising Advertising > Evaluation Criticism

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