Ad critique : how to deconstruct ads in order to build better advertising
Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California :
SAGE ,
c2012
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| Subjects: |
Badak General Collection
| Call Number: |
HF5823 T34 2012 |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 1000151732 | OPEN SHELF (30 DAYS) | Book | Available |