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120531s2012 cau eng |
| 020 |
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|a 1412980534 (paperback : alk. paper)
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| 020 |
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|a 9781412980531 (paperback : alk. paper)
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| 050 |
0 |
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|a HF5823
|b .T34 2012
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| 090 |
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|a HF5823
|b .T34 2012
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| 100 |
1 |
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|a Tag, Nancy R. ,
|e author
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| 245 |
1 |
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|a Ad critique :
|b how to deconstruct ads in order to build better advertising
|c Nancy R. Tag
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| 260 |
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|a Thousand Oaks, California :
|b SAGE ,
|c c2012
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| 300 |
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|a xiv, 199 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
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|a 1. The case for critique : why we need constructive criticism to make great ads -- 2. AdSpeak : the vocabulary of advertising -- 3. AdErrors : when good ads go bad -- 4. AdAnalogy : how art and copy play together -- 5. The 360 degree critique : being digital, going viral, and beyond -- 6. AdAlliance : your partners in creating great advertising -- 7. AdSpeak up! Who says what when -- 8. The creative team's bill of rights -- 9. The client's bill of rights -- 10. Presentation prep -- 11. Critique cheats : tips to make the most of the critique
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| 520 |
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|a Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising
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| 650 |
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|a Advertising
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| 650 |
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|a Advertising
|x Evaluation
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| 650 |
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|a Criticism
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| 999 |
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|a 1000151732
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|