Ad critique : how to deconstruct ads in order to build better advertising
Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California :
SAGE ,
c2012
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| Subjects: |
| Summary: | Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising |
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| Physical Description: | xiv, 199 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1412980534 (paperback : alk. paper) 9781412980531 (paperback : alk. paper) |