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120531s2012 cau eng |
| 020 |
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|a 1412987245 (paperback : alk. paper)
|
| 020 |
|
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|a 9781412987240 (paperback : alk. paper)
|
| 050 |
0 |
0 |
|a HF5814
|b .U85 2012
|
| 090 |
0 |
0 |
|a HF5814
|b .U85 2012
|
| 245 |
0 |
0 |
|a Using qualitative research in advertising
|b strategies, techniques, and applications
|c Margaret A. Morrison ... [et al.]
|
| 250 |
|
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|a 2nd ed
|
| 260 |
|
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|a Thousand Oaks, California
|b SAGE
|c c2012
|
| 300 |
|
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|a xv, 218 p.
|b ill.
|c 23 cm
|
| 650 |
|
0 |
|a Advertising
|x Research
|
| 650 |
|
0 |
|a Marketing researc
|x Methodology
|
| 650 |
|
0 |
|a Qualitative research
|
| 700 |
1 |
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|a Morrison, Margaret A.
|e author
|
| 999 |
|
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|a 1000151728
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
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|a 1000151729
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|