Using qualitative research in advertising strategies, techniques, and applications

Using qualitative research in advertising strategies, techniques, and applications

Bibliographic Details
Main Author: Morrison, Margaret A. (Author)
Format: Book
Language:English
Published: Thousand Oaks, California SAGE c2012
Edition:2nd ed
Subjects:
Advertising > Research
Marketing researc > Methodology
Qualitative research

Badak General Collection

Holdings details from Badak General Collection
Call Number: HF5814 U85 2012
Accession Item Category Format Status Notes
1000151728 OPEN SHELF (30 DAYS) Book Available
1000151729 OPEN SHELF (30 DAYS) Book Available

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