Using qualitative research in advertising strategies, techniques, and applications
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California
SAGE
c2012
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| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xv, 218 p. ill. 23 cm |
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| ISBN: | 1412987245 (paperback : alk. paper) 9781412987240 (paperback : alk. paper) |