APA (7th ed.) Citation

Morrison, M. A. (2012). Using qualitative research in advertising: Strategies, techniques, and applications (2nd ed.). SAGE.

Chicago Style (17th ed.) Citation

Morrison, Margaret A. Using Qualitative Research in Advertising: Strategies, Techniques, and Applications. 2nd ed. Thousand Oaks, California: SAGE, 2012.

MLA (9th ed.) Citation

Morrison, Margaret A. Using Qualitative Research in Advertising: Strategies, Techniques, and Applications. 2nd ed. SAGE, 2012.