Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm

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Focuses on knowledge needed to implement service strategies for competitive advantage across industries. This title introduces students to topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blue...

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Bibliographic Details
Main Authors: Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D. (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill , c2013
Edition:6th ed
Subjects:
Customer services
Marketing
Service industries > Marketing
Online Access:Contributor biographical information
Publisher description
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Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm by Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.

Published 2006
Search Result 2
Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm by Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.

Published 2006
Show all versions (3)

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