Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Bibliographic Details
Main Authors: Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill c2013
Edition:6th ed
Subjects:
Customer services
Marketing
Service industries > Marketing
Online Access:Contributor biographical information
Publisher description
Search Result 1
Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm by Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.

Published 2006
Search Result 2
Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm by Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.

Published 2006
Show all versions (3)

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