Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Bibliographic Details
Main Authors: Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill c2013
Edition:6th ed
Subjects:
Customer services
Marketing
Service industries > Marketing
Online Access:Contributor biographical information
Publisher description

Internet

Contributor biographical information
Publisher description

Badak General Collection

Holdings details from Badak General Collection
Call Number: HD9980 5 Z45 2013
Accession Item Category Format Status Notes
1000147622 OPEN SHELF (30 DAYS) Book Available

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