Services marketing : integrating customer focus across the firm
Focuses on knowledge needed to implement service strategies for competitive advantage across industries. This title introduces students to topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blue...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill ,
c2013
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| Edition: | 6th ed |
| Subjects: | |
| Online Access: | Contributor biographical information Publisher description |
Internet
Contributor biographical informationPublisher description
Badak General Collection
| Call Number: |
HD9980 5 Z45 2013 |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 1000147622 | OPEN SHELF (30 DAYS) | Book | Available |