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111212s2013 nyu eng |
| 020 |
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|a 007108696X
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| 020 |
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|a 0078112052 (hardback : alk. paper)
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| 020 |
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|a 9780071086967
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| 020 |
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|a 9780078112058 (hardback : alk. paper)
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| 050 |
0 |
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|a HD9980.5
|b .Z45 2013
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| 090 |
0 |
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|a HD9980.5
|b .Z45 2013
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| 100 |
1 |
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|a Zeithaml, Valarie A.
|e author
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| 245 |
1 |
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|a Services marketing
|b integrating customer focus across the firm
|c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
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| 250 |
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|a 6th ed
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| 260 |
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|a New York
|b McGraw-Hill
|c c2013
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| 300 |
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|a xxvii, 642 p.
|b ill.
|c 26 cm
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| 650 |
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|a Customer services
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| 650 |
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|a Marketing
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| 650 |
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0 |
|a Service industries
|x Marketing
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| 700 |
1 |
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|a Bitner, Mary Jo
|e author
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| 700 |
1 |
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|a Gremler, Dwayne D.
|e author
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| 856 |
4 |
2 |
|3 Contributor biographical information
|u http://www.loc.gov/catdir/enhancements/fy1205/2011051073-b.html
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| 856 |
4 |
2 |
|3 Publisher description
|u http://www.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
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| 999 |
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|a 1000147622
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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