Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Bibliographic Details
Main Authors: Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill c2013
Edition:6th ed
Subjects:
Customer services
Marketing
Service industries > Marketing
Online Access:Contributor biographical information
Publisher description
Description
Physical Description:xxvii, 642 p. ill. 26 cm
ISBN:007108696X
0078112052 (hardback : alk. paper)
9780071086967
9780078112058 (hardback : alk. paper)

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