Advertising and promotion : an integrated marketing communications perspective

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Advertising and promotion : an integrated marketing communications perspective

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Advertising and Promotion

Bibliographic Details
Main Authors:	Belch, George E. [ (George Edward)] , 1951- (Author), Belch, Michael A. (Author)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill/Irwin , c2012
Edition:	9th ed
Subjects:	Advertising Communication in marketing Sales promotion

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