Advertising and promotion : an integrated marketing communications perspective

Advertising and Promotion

Bibliographic Details
Main Authors: Belch, George E. [ (George Edward)] , 1951- (Author), Belch, Michael A. (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill/Irwin , c2012
Edition:9th ed
Subjects:

Badak General Collection

Holdings details from Badak General Collection
Call Number: HF5823 B451 2012
Accession Item Category Format Status Notes
1000147634 OPEN SHELF (30 DAYS) Book Available
1000147635 OPEN SHELF (30 DAYS) Book Available