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101004s2012 nyu eng |
| 020 |
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|a 0071314407
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| 020 |
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|a 0073404861 (hardback : alk. paper)
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| 020 |
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|a 9780071314404
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| 020 |
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|a 9780073404868 (hardback : alk. paper)
|
| 050 |
0 |
0 |
|a HF5823
|b .B451 2012
|
| 090 |
0 |
0 |
|a HF5823
|b .B451 2012
|
| 100 |
1 |
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|a Belch, George E.
|q (George Edward)
|d 1951-
|e author
|
| 245 |
1 |
0 |
|a Advertising and promotion
|b an integrated marketing communications perspective
|c George E. Belch & Michael A. Belch
|
| 250 |
|
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|a 9th ed
|
| 260 |
|
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|a New York
|b McGraw-Hill/Irwin
|c c2012
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| 300 |
|
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|a xxxiv, 828 p.
|b ill. (chiefly col.)
|c 29 cm
|
| 650 |
|
0 |
|a Advertising
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| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Sales promotion
|
| 700 |
1 |
|
|a Belch, Michael A.
|e author
|
| 999 |
|
|
|a 1000147634
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
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|a 1000147635
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|