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101004s2012 nyu eng |
| 020 |
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|a 0071314407
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| 020 |
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|a 0073404861 (hardback : alk. paper)
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| 020 |
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|a 9780071314404
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|a 9780073404868 (hardback : alk. paper)
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| 050 |
0 |
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|a HF5823
|b .B451 2012
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| 090 |
0 |
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|a HF5823
|b .B451 2012
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| 100 |
1 |
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|a Belch, George E. [
|q (George Edward)] ,
|d 1951- ,
|e author
|
| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective
|c George E. Belch & Michael A. Belch
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| 250 |
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|a 9th ed
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| 260 |
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|a New York :
|b McGraw-Hill/Irwin ,
|c c2012
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| 300 |
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|a xxxiv, 828 p. :
|b ill. (chiefly col.) ;
|c 29 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Introduction to integrated marketing communications -- 2. Integrated marketing communications program situation analysis -- 3. Analyzing the communication process -- 4. Objectives and budgeting for integrated marketing communications programs -- 5. Developing the integrated marketing communications program -- 6. Monitoring, evaluation, and control -- 7. Special topics and perspectives
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| 520 |
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|a Advertising and Promotion
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| 650 |
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0 |
|a Advertising
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| 650 |
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0 |
|a Communication in marketing
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| 650 |
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0 |
|a Sales promotion
|
| 700 |
1 |
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|a Belch, Michael A. ,
|e author
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| 999 |
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|a 1000147634
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
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|a 1000147635
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|