Advertising and promotion : an integrated marketing communications perspective
Advertising and Promotion
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill/Irwin ,
c2012
|
| Edition: | 9th ed |
| Subjects: |
| Summary: | Advertising and Promotion |
|---|---|
| Physical Description: | xxxiv, 828 p. : ill. (chiefly col.) ; 29 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0071314407 0073404861 (hardback : alk. paper) 9780071314404 9780073404868 (hardback : alk. paper) |