Advertising and promotion an integrated marketing communications perspective
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Irwin
c2012
|
| Edition: | 9th ed |
| Subjects: |
| Physical Description: | xxxiv, 828 p. ill. (chiefly col.) 29 cm |
|---|---|
| ISBN: | 0071314407 0073404861 (hardback : alk. paper) 9780071314404 9780073404868 (hardback : alk. paper) |