Media programming : strategies and practices

Media programming : strategies and practices

"This book about media programming deals with both the structured and unstructured media. By structured we mean the traditional mass communication media of broadcast television and radio and the cable networks. ... By unstructured we mean the parts of the huge online world that carry old and ne...

Full description

Bibliographic Details
Main Authors: Eastman, Susan Tyler (Author), Ferguson, Douglas A. (Author)
Format: Book
Language:English
Published: Boston, Massachusetts : Wadsworth, Cengage Learning , c2013
Edition:9th ed
Subjects:
Cable television > Planning
Radio programs > Planning
Television programs > Planning
Table of Contents:
  • 1. A scaffold for programmers
  • 2. Prime-time network programming strategies
  • 3. Multichannel television strategies
  • 4. Online television strategies
  • 5. Program and audience research and ratings
  • 6. Syndication for stations, cable, and online
  • 7. Non-prime-time network programming
  • 8. Television station programming strategies
  • 9. Basic and premium subscription programming
  • 10. Public television programming
  • 11. Music radio programming
  • 12. Information radio programming

Similar Items