Media programming : strategies and practices
"This book about media programming deals with both the structured and unstructured media. By structured we mean the traditional mass communication media of broadcast television and radio and the cable networks. ... By unstructured we mean the parts of the huge online world that carry old and ne...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Wadsworth, Cengage Learning ,
c2013
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| Edition: | 9th ed |
| Subjects: |
Badak General Collection
| Call Number: |
PN1992 55 E27 2013 |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 1000147552 | OPEN SHELF (30 DAYS) | Book | Available |