Media programming : strategies and practices

Media programming : strategies and practices

"This book about media programming deals with both the structured and unstructured media. By structured we mean the traditional mass communication media of broadcast television and radio and the cable networks. ... By unstructured we mean the parts of the huge online world that carry old and ne...

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Bibliographic Details
Main Authors: Eastman, Susan Tyler (Author), Ferguson, Douglas A. (Author)
Format: Book
Language:English
Published: Boston, Massachusetts : Wadsworth, Cengage Learning , c2013
Edition:9th ed
Subjects:
Cable television > Planning
Radio programs > Planning
Television programs > Planning

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