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120111s2013 mau eng |
| 020 |
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|a 1111344477 (paperback : alk. paper)
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| 020 |
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|a 9781111344474 (paperback : alk. paper)
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| 050 |
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|a PN1992.55
|b .E27 2013
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| 090 |
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|a PN1992.55
|b .E27 2013
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| 100 |
1 |
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|a Eastman, Susan Tyler ,
|e author
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| 245 |
1 |
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|a Media programming :
|b strategies and practices
|c Susan Tyler Eastman, Douglas A. Ferguson
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| 250 |
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|a 9th ed
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| 260 |
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|a Boston, Massachusetts :
|b Wadsworth, Cengage Learning ,
|c c2013
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| 300 |
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|a xii, 484 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references (p. 460-465) and index
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| 505 |
0 |
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|a 1. A scaffold for programmers -- 2. Prime-time network programming strategies -- 3. Multichannel television strategies -- 4. Online television strategies -- 5. Program and audience research and ratings -- 6. Syndication for stations, cable, and online -- 7. Non-prime-time network programming -- 8. Television station programming strategies -- 9. Basic and premium subscription programming -- 10. Public television programming -- 11. Music radio programming -- 12. Information radio programming
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| 520 |
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|a "This book about media programming deals with both the structured and unstructured media. By structured we mean the traditional mass communication media of broadcast television and radio and the cable networks. ... By unstructured we mean the parts of the huge online world that carry old and new television programs and radio shows, talk and music that come via the web to your laptop or tablet or cell phone--or perhaps your TV set."--Pref
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| 650 |
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|a Cable television
|x Planning
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| 650 |
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0 |
|a Radio programs
|x Planning
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| 650 |
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0 |
|a Television programs
|x Planning
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| 700 |
1 |
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|a Ferguson, Douglas A. ,
|e author
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| 999 |
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|a 1000147552
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|