Media programming strategies and practices

Bibliographic Details
Main Authors: Eastman, Susan Tyler (Author), Ferguson, Douglas A. (Author)
Format: Book
Language:English
Published: Boston, Massachusetts Wadsworth, Cengage Learning c2013
Edition:9th ed
Subjects:

MARC

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020 |a 9781111344474 (paperback : alk. paper) 
050 0 0 |a PN1992.55  |b .E27 2013 
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100 1 |a Eastman, Susan Tyler  |e author 
245 1 0 |a Media programming  |b strategies and practices  |c Susan Tyler Eastman, Douglas A. Ferguson 
250 |a 9th ed 
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300 |a xii, 484 p.  |b ill.  |c 24 cm 
650 0 |a Cable television  |x Planning 
650 0 |a Radio programs  |x Planning 
650 0 |a Television programs  |x Planning 
700 1 |a Ferguson, Douglas A.  |e author 
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