Media programming strategies and practices

Media programming strategies and practices

Bibliographic Details
Main Authors: Eastman, Susan Tyler (Author), Ferguson, Douglas A. (Author)
Format: Book
Language:English
Published: Boston, Massachusetts Wadsworth, Cengage Learning c2013
Edition:9th ed
Subjects:
Cable television > Planning
Radio programs > Planning
Television programs > Planning
Description
Physical Description:xii, 484 p. ill. 24 cm
ISBN:1111344477 (paperback : alk. paper)
9781111344474 (paperback : alk. paper)

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