Advertising and integrated brand promotion

Bibliographic Details
Main Authors:	O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Semenik, Richard J. (Author)
Format:	Book
Language:	English
Published:	Mason, Ohio South-Western, Cengage Learning c2012
Edition:	6th ed
Subjects:	Advertising Advertising media planning Branding (Marketing)

Advertising and integrated brand promotion by O'Guinn, Thomas C., Allen, Chris T., Scheinbaum, Angeline Close, Semenik, Richard J.

Published 2015

Published 2009