Advertising and integrated brand promotion

Advertising and integrated brand promotion

Show other versions (2)
Bibliographic Details
Main Authors: O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Semenik, Richard J. (Author)
Format: Book
Language:English
Published: Mason, Ohio South-Western, Cengage Learning c2012
Edition:6th ed
Subjects:
Advertising
Advertising media planning
Branding (Marketing)

Badak General Collection

Holdings details from Badak General Collection
Call Number: HF5821 O48 2012
Accession Item Category Format Status Notes
1000148065 OPEN SHELF (30 DAYS) Book Available
1000148077 OPEN SHELF (30 DAYS) Book Available

Similar Items