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Advertising and integrated brand promotion

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Bibliographic Details
Main Authors:	O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Semenik, Richard J. (Author)
Format:	Book
Language:	English
Published:	Mason, Ohio South-Western, Cengage Learning c2012
Edition:	6th ed
Subjects:	Advertising Advertising media planning Branding (Marketing)

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