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00000cam a2200000 7i4500 |
| 001 |
0000077755 |
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110104s2012 ohu eng |
| 020 |
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|a 0538473320 (hardback : alk. paper)
|
| 020 |
|
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|a 9780538473323 (hardback : alk. paper)
|
| 050 |
0 |
0 |
|a HF5821
|b .O48 2012
|
| 090 |
0 |
0 |
|a HF5821
|b .O48 2012
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| 100 |
1 |
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|a O'Guinn, Thomas C.
|e author
|
| 245 |
1 |
0 |
|a Advertising and integrated brand promotion
|c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
|
| 250 |
|
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|a 6th ed
|
| 260 |
|
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|a Mason, Ohio
|b South-Western, Cengage Learning
|c c2012
|
| 300 |
|
|
|a xli, 693 p.
|b ill. chiefly col.
|c 29 cm
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Advertising media planning
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 700 |
1 |
|
|a Allen, Chris T.
|e author
|
| 700 |
1 |
|
|a Semenik, Richard J.
|e author
|
| 999 |
|
|
|a 1000148065
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
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|a 1000148077
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|