Advertising and integrated brand promotion

Advertising and integrated brand promotion

Show other versions (2)
Bibliographic Details
Main Authors: O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Semenik, Richard J. (Author)
Format: Book
Language:English
Published: Mason, Ohio South-Western, Cengage Learning c2012
Edition:6th ed
Subjects:
Advertising
Advertising media planning
Branding (Marketing)
Description
Physical Description:xli, 693 p. ill. chiefly col. 29 cm
ISBN:0538473320 (hardback : alk. paper)
9780538473323 (hardback : alk. paper)

Similar Items