APA (7th ed.) Citation

O'Guinn, T. C., Allen, C. T., & Semenik, R. J. (2012). Advertising and integrated brand promotion (6th ed.). South-Western, Cengage Learning.

Chicago Style (17th ed.) Citation

O'Guinn, Thomas C., Chris T. Allen, and Richard J. Semenik. Advertising and Integrated Brand Promotion. 6th ed. Mason, Ohio: South-Western, Cengage Learning, 2012.

MLA (9th ed.) Citation

O'Guinn, Thomas C., et al. Advertising and Integrated Brand Promotion. 6th ed. South-Western, Cengage Learning, 2012.