Event marketing : how to successfully promote events, festivals, conventions, and expositions
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere--in the U.S
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc ,
c2012
|
| Edition: | 2nd ed |
| Series: | Wiley event management series
|
| Subjects: |
Table of Contents:
- 1. What is an event and what is event marketing?
- 2. The evolution of event marketing
- 3. The theory and practice of event marketing
- 4. Sponsorship and cause-related event marketing
- 5. E-event marketing
- 6. Entertainment and festival event marketing
- 7. Corporate event marketing
- 8. Association, convention, and exhibition event marketing
- 9. Social event marketing
- 10. Future forces and trends in event marketing
- 11. Event marketing case studies