Event marketing : how to successfully promote events, festivals, conventions, and expositions
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere--in the U.S
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc ,
c2012
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| Edition: | 2nd ed |
| Series: | Wiley event management series
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| Subjects: |
Badak General Collection
| Call Number: |
GT3405 P74 2012 |
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| Accession | Item Category | Format | Status | Notes |
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| 1000150180 | OPEN SHELF (30 DAYS) | Book | Available |