Event marketing : how to successfully promote events, festivals, conventions, and expositions

Event marketing : how to successfully promote events, festivals, conventions, and expositions

A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere--in the U.S

Bibliographic Details
Main Author: Preston, Chris , 1961- (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc , c2012
Edition:2nd ed
Series:Wiley event management series
Subjects:
Special events > Marketing

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