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20121206.0 |
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120123s2012 nju eng |
| 020 |
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|a 0470891076 (hardback : alk. paper)
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| 020 |
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|a 9780470891070 (hardback : alk. paper)
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| 020 |
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|a 9781118110713 (ebook)
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|a 9781118110720 (ebook)
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|a 9781118110737 (ebook)
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0 |
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|a GT3405
|b .P74 2012
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| 090 |
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|a GT3405
|b .P74 2012
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| 100 |
1 |
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|a Preston, Chris ,
|d 1961- ,
|e author
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| 245 |
1 |
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|a Event marketing :
|b how to successfully promote events, festivals, conventions, and expositions
|c C. A. Preston
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| 250 |
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|a 2nd ed
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| 260 |
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|a Hoboken, New Jersey :
|b John Wiley & Sons, Inc ,
|c c2012
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| 300 |
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|a xix, 300p. :
|b ill. ;
|c 24 cm.
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| 490 |
1 |
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|a Wiley event management series
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| 504 |
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|a Includes bibliographical references (p. 273-293) and index
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| 505 |
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|a 1. What is an event and what is event marketing? -- 2. The evolution of event marketing -- 3. The theory and practice of event marketing -- 4. Sponsorship and cause-related event marketing -- 5. E-event marketing -- 6. Entertainment and festival event marketing -- 7. Corporate event marketing -- 8. Association, convention, and exhibition event marketing -- 9. Social event marketing -- 10. Future forces and trends in event marketing -- 11. Event marketing case studies
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| 520 |
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|a A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere--in the U.S
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| 650 |
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|a Special events
|x Marketing
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| 999 |
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|a 1000150180
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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