Event marketing : how to successfully promote events, festivals, conventions, and expositions
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere--in the U.S
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc ,
c2012
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| Edition: | 2nd ed |
| Series: | Wiley event management series
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| Subjects: |
| Summary: | A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere--in the U.S |
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| Physical Description: | xix, 300p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references (p. 273-293) and index |
| ISBN: | 0470891076 (hardback : alk. paper) 9780470891070 (hardback : alk. paper) 9781118110713 (ebook) 9781118110720 (ebook) 9781118110737 (ebook) |