Public relations : the profession and the practice

"Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public r...

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Bibliographic Details
Main Author: Lattimore, Dan (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill , c2012
Edition:4th ed
Subjects:
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Public relations : the profession and the practice by Lattimore, Dan

Published 2009