Public relations : the profession and the practice
"Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public r...
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Bibliographic Details
| Main Author: |
Lattimore, Dan
(Author) |
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| Format: | Book
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| Language: | English |
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| Published: |
New York :
McGraw-Hill ,
c2012
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| Edition: | 4th ed |
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| Subjects: | |
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