Public relations : the profession and the practice
"Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public r...
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill ,
c2012
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| Edition: | 4th ed |
| Subjects: |
Table of Contents:
- 1. The nature of public relations
- 2. The history of public relations
- 3. A Theoretical basis for public relations
- 4. Law and ethics
- 5. Research: understanding public opinion
- 6. Strategic planning for public relations effectiveness
- 7. Action and communication
- 8. Evaluating public relations effectiveness
- 9. Social and traditional media relations
- 10. Employee communication
- 11. Community relations
- 12. Consumer relations and marketing
- 13. Investor relations
- 14. Public affairs: relations with government
- 15. Public relations in nonprofit organizations
- 16. Corporate public relations