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20121004093000.0 |
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120523s2012 nyu eng |
| 020 |
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|a 0073512052 (paperback : alk. paper)
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| 020 |
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|a 9780073512051 (paperback : alk. paper)
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| 050 |
0 |
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|a HM1221
|b .P831 2011
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| 090 |
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|a HM1221
|b .P831 2011
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| 245 |
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|a Public relations :
|b the profession and the practice
|c Dan Lattimore ... [et. al]
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| 250 |
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|a 4th ed
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| 260 |
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|a New York :
|b McGraw-Hill ,
|c c2012
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| 300 |
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|a xix, 372 p. :
|b ill. (some col.) ;
|c 26 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
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|a 1. The nature of public relations -- 2. The history of public relations -- 3. A Theoretical basis for public relations -- 4. Law and ethics -- 5. Research: understanding public opinion -- 6. Strategic planning for public relations effectiveness -- 7. Action and communication -- 8. Evaluating public relations effectiveness -- 9. Social and traditional media relations -- 10. Employee communication -- 11. Community relations -- 12. Consumer relations and marketing -- 13. Investor relations -- 14. Public affairs: relations with government -- 15. Public relations in nonprofit organizations -- 16. Corporate public relations
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| 520 |
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|a "Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"
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| 650 |
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|a Public relations
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| 650 |
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0 |
|a Public relations
|z United States
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| 700 |
1 |
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|a Lattimore, Dan ,
|e author
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| 999 |
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|a 1000147659
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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