Public relations : the profession and the practice
"Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public r...
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill ,
c2012
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| Edition: | 4th ed |
| Subjects: |
| Summary: | "Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies" |
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| Physical Description: | xix, 372 p. : ill. (some col.) ; 26 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0073512052 (paperback : alk. paper) 9780073512051 (paperback : alk. paper) |