From brainwave to business : how to turn your brilliant idea into a successful start-up
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England ; New York :
Financial times prentice Hall/Pearson ,
c2010
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| Subjects: |
Table of Contents:
- 1. How to generate new ideas
- 2. What to do with a brilliant brainwave
- 3. How to develop your brainwave further
- 4. How to secure your intellectual property
- 5. Publicly disclosing your brainwaves
- 6. How to plan your business
- 7. How to raise funds for your business
- 8. How to get rich from your ideas
- 9. How to put your brainwave into production
- 10. How to generate unlimited profits from sales
- 11. How to attract more of the "right" attention by marketing and promoting your business
- 12. How to test, measure and continually optimise everything you do
- 13. What to do if somebody has stolen your idea
- 14. How to develop your brand and grow your assets
- 15. How to manage and multiply your success