Harvard business review on increasing customer loyalty
How do you keep your customers coming back - and get them to bring others? This collection of HBR articles helps you: turn angry customers into loyal advocates; get more people to recommend you; boost customer satisfaction by satisfying your employees; and, focus on profitable customers - whether th...
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| Format: | Conference Proceeding Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Harvard Business Review Press ,
c2011
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| Series: | Harvard business review paperback series
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Table of Contents:
- 1. Stop trying to delight your customers
- 2. Companies and the customers
- 3. The one number you need to grow
- 4. Putting the service-profit chain to work
- 5. The mismanagement of customers loyalty
- 6. CRM done right
- 7. Diamonds in the data mine
- 8. Want to perfect your company's service?
- 9. Best face forward