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00000cam a2200000 7i4500 |
| 001 |
0000074804 |
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20111221093000.0 |
| 008 |
110623s2011 mau eng |
| 020 |
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|a 1422162524 (alk. paper)
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| 020 |
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|a 9781422162521 (alk. paper)
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| 050 |
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|a HF5415.525
|b .H378 2011
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| 090 |
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|a HF5415.525
|b .H378 2011
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| 245 |
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|a Harvard business review on increasing customer loyalty
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| 246 |
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|a Harvard business review.
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| 260 |
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|a Boston, Massachusetts :
|b Harvard Business Review Press ,
|c c2011
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| 300 |
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|a 221 p. :
|b ill. ;
|c 21 cm.
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| 490 |
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|a Harvard business review paperback series
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
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|a 1. Stop trying to delight your customers -- 2. Companies and the customers -- 3. The one number you need to grow -- 4. Putting the service-profit chain to work -- 5. The mismanagement of customers loyalty -- 6. CRM done right -- 7. Diamonds in the data mine -- 8. Want to perfect your company's service? -- 9. Best face forward
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| 520 |
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|a How do you keep your customers coming back - and get them to bring others? This collection of HBR articles helps you: turn angry customers into loyal advocates; get more people to recommend you; boost customer satisfaction by satisfying your employees; and, focus on profitable customers - whether they're loyal or not
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| 650 |
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|a Customer loyalty
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| 650 |
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|a Customer relations
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| 711 |
2 |
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|a Harvard Business Review Press
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| 999 |
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|a 1000141988
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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