Harvard business review on increasing customer loyalty
How do you keep your customers coming back - and get them to bring others? This collection of HBR articles helps you: turn angry customers into loyal advocates; get more people to recommend you; boost customer satisfaction by satisfying your employees; and, focus on profitable customers - whether th...
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| Format: | Conference Proceeding Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Harvard Business Review Press ,
c2011
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| Series: | Harvard business review paperback series
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| Summary: | How do you keep your customers coming back - and get them to bring others? This collection of HBR articles helps you: turn angry customers into loyal advocates; get more people to recommend you; boost customer satisfaction by satisfying your employees; and, focus on profitable customers - whether they're loyal or not |
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| Physical Description: | 221 p. : ill. ; 21 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1422162524 (alk. paper) 9781422162521 (alk. paper) |